L.A. Fashion Weekend was established in 2008, by the CEO of Endless Road Entertainment Inc., Mikey Koffman, as she produced the last fashion show on the main stage at Smashbox Studios during Mercedes Benz Fashion Week in Los Angeles.

As one of the main fashion show producers in Los Angeles, Koffman saw the need to create an affordable platform for established and emerging designers to showcase their fashion, beauty, and lifestyle brands. L.A. Fashion Weekend was born out of necessity, to fill the void that Smashbox Studios and IMG left, while creating an economical turn-key production that is accessible to brands of all sizes. 

Koffman’s background in the fashion industry led her to focus on creating a fashion week that is anchored in the three-day weekend-long ”Business of Fashion".

Her roots lie in Public Relations, Marketing, and Events, so it was no surprise when her front row consisted of retail buyers, top-tier digital and print media, registered members of the stylist and entertainment community, utilizing L.A. Fashion Weekend as a tool for buyers and media. Additionally, as the world has evolved, so has the business of fashion, and we recognize the importance of creating a space for brands to be able to make their investment back. The three day weekend long event consists of evening rooftop runway shows, brand activations, a buyer's lounge, an influencers corner, and a retail shopping space for participating brands to move in-stock inventory. The L.A. Fashion Weekend 2025 Season is ready, are you? 

MIKEY KOFFMAN
CEO | EXECUTIVE PRODUCER

Mikey Koffman, founder of Endless Road Entertainment, Inc., (ERE), and Executive Producer of Los Angeles Fashion Weekend, has been a mainstay in the fashion world for over 18 years as both a Producer and Innovator. 

With an uncompromising entrepreneurial spirit, Koffman launched her career in public relations for renowned fashion brands, DA-NANG, Stitch’s Jeans, and 575 Denim while producing Mercedes-Benz Fashion Week at Smashbox Studios.

The bold blond went on to create the high-profile events, L.A. Fashion Weekend at Sunset Gower Studios and the L.A. Fashion Awards in Hollywood, California, that ran for 13 consecutive seasons. Koffman’s extensive background composing runway shows in LA, Las Vegas, Palm Springs, Atlanta, Miami, New York, Berlin, and Paris, paired with her entertainment experience, led her to launch Endless Road Entertainment in 2005, a full-service event and film production company.

While Koffman prides herself on operating her business with a boutique feel, Endless Road Entertainment generates enormous results for its clients.

From conception to execution, ERE produces grand-scale productions with a meticulous eye and precision of a major corporation. Known as the “go-to-guru” for elite companies creating one-of-a-kind luxury experiences, she is trusted by Caesars Palace, Nobu Hotel, Lamborghini, Porsche, Coco-Cola, Wella, Aveda and Smashbox to name a few.

Koffman and her Team have a hands-on approach, high energy, and passion fueled by love for the industry and community, which create an unparalleled and unforgettable fashion experience for designers and guests alike. 

  • Billie Datan

    DIRECTOR OF OPERATIONS

    Billie Datan, graduated with a BA in Art History from the University of California, Berkeley in 2022. She began her career in the film industry here in Los Angeles as a freelance Art Director and Production Designer. Starting out as our Production Manager for high profile events, she quickly worked her way up as our Director of Operations, streamlining and optimizing company processes and performance.

  • Cecilia Tripp

    DIRECTOR OF MARKETING

    Cecilia Tripp began her journey in Social Media Management back in 2016. Since then she has helped brands and solopreneurs, such as The Moses West Foundation, Simon Casting, Mandy DiMarzo and Tammin Sursok, build powerful and engaged online audiences. Cecilia believes in the power of storytelling and building genuine connections online.